Case Study
Metroute - All you need metro app.
Metroute - All you need metro app.
A dedicated mobile app for metro users, focusing on simplified navigation, advanced ticketing, real-time occupancy tracking, and enhanced security and more
AT A GLANCE
AT A GLANCE
the highlight of the experience
the highlight of the experience
BEGINNING
what sparked metroute
what sparked metroute
Imagine being in a bustling city with a metro system that sprawls like a web beneath your feet. You're running late, your mind is racing, and you're swiping through apps to find directions, check train timings, and figure out the fastest route. Frustrating, right?
Imagine being in a bustling city with a metro system that sprawls like a web beneath your feet. You're running late, your mind is racing, and you're swiping through apps to find directions, check train timings, and figure out the fastest route. Frustrating, right?
That's where Metroute comes in. This app set out to solve the problem of fragmented and confusing metro navigation.
That's where Metroute comes in. This app set out to solve the problem of fragmented and confusing metro navigation.
CHALLENGE
CHALLENGE
simplifying chaos
simplifying chaos
Metro systems are designed to make commuting easy, but paradoxically, navigating them can be overwhelming. With dozens of routes, stations, peak hour crowds, and unpredictable delays, travelers often face a labyrinth of confusion.
Metro systems are designed to make commuting easy, but paradoxically, navigating them can be overwhelming. With dozens of routes, stations, peak hour crowds, and unpredictable delays, travelers often face a labyrinth of confusion.
The primary goal was to create an experience that would guide users through their metro journey—from planning the trip to reaching the destination, all while avoiding the usual hiccups of public transport. But how do you pack that into a single app?
The primary goal was to create an experience that would guide users through their metro journey—from planning the trip to reaching the destination, all while avoiding the usual hiccups of public transport. But how do you pack that into a single app?
APPROACH
APPROACH
to a seamless experience
to a seamless experience
Research
Research
Analyse
Analyse
Brainstorm
Brainstorm
Before jumping into design, we embarked on a comprehensive research phase to understand metro commuters at a granular level. The goal? To uncover the everyday challenges, frustrations, and expectations of metro users.
Before jumping into design, we embarked on a comprehensive research phase to understand metro commuters at a granular level. The goal? To uncover the everyday challenges, frustrations, and expectations of metro users.
RESEARCH
RESEARCH
fun stuff begins here
fun stuff begins here
Before delving deeper into the details, it was essential to first understand the target demographics and their use cases from a broader perspective. To achieve this, I conducted a straightforward yet insightful survey.
Before delving deeper into the details, it was essential to first understand the target demographics and their use cases from a broader perspective. To achieve this, I conducted a straightforward yet insightful survey.
The research was centered on answering questions like:
The research was centered on answering questions like:
What do commuters struggle with the most
What do commuters struggle with the most
How do people plan their metro journeys?
How do people plan their metro journeys?
What existing solutions do they use, and what are the gaps?
What existing solutions do they use, and what are the gaps?
Breaking the journey
The next step was mapping out the user journeys for various commuters: daily workers, occasional metro users, tourists, etc. These journey maps highlighted key moments where an app like Metroute could step in to improve the experience. This included
The next step was mapping out the user journeys for various commuters: daily workers, occasional metro users, tourists, etc. These journey maps highlighted key moments where an app like Metroute could step in to improve the experience. This included
Before boarding
Before boarding
Route planning, fare checking, train schedules, entry gates and payment methods
Route planning, fare checking, train schedules, entry gates and payment methods
In the metro
In the metro
Real-time updates, station notifications, alternative routes for delays.
Real-time updates, station notifications, alternative routes for delays.
After the trip
After the trip
Payment history, commute statistics, feedback collection.
Payment history, commute statistics, feedback collection.
Breaking down the commute into these touchpoints, we focus on micromoments, the smaller interactions that together make or break the user experience.
Breaking down the commute into these touchpoints, we focus on micromoments, the smaller interactions that together make or break the user experience.
ANALYZE
ANALYZE
the major painpoints
the major painpoints
The following are the top most pain points understood by the research conducted.
The following are the top most pain points understood by the research conducted.
Map Interpretation. Users struggle with complex maps, especially first-timers.
Map Interpretation. Users struggle with complex maps, especially first-timers.
Decision Overload. Too many choices on routes, connections, and travel times overwhelm users.
Decision Overload. Too many choices on routes, connections, and travel times overwhelm users.
Tracking Stations. Transit maps need simpler, user-friendly visuals for easy navigation.
Tracking Stations. Transit maps need simpler, user-friendly visuals for easy navigation.
Modern Payment Gaps. Lack of UPI integration at token machines inconveniences users preferring cashless payments.
Modern Payment Gaps. Lack of UPI integration at token machines inconveniences users preferring cashless payments.
Exit Identification. Finding the right station exits causes delays and confusion.
Exit Identification. Finding the right station exits causes delays and confusion.
Crowded Compartments. Users face difficulty selecting less crowded compartments for a comfortable journey.
Crowded Compartments. Users face difficulty selecting less crowded compartments for a comfortable journey.
ROADMAP
ROADMAP
features to inculcate
features to inculcate
Based on analyzing the research conducted and prioritising the pain points, the conclusion would be adding the following features to the app.
Based on analyzing the research conducted and prioritising the pain points, the conclusion would be adding the following features to the app.
Real-Time Scheduling
Real-Time Scheduling
Provide real-time updates on metro schedules, including any delays or changes.
Provide real-time updates on metro schedules, including any delays or changes.
Easy Navigation
Easy Navigation
Offer metro route maps with station info, final destination alerts, and AR support.
Offer metro route maps with station info, final destination alerts, and AR support.
Crowd information
Crowd information
Infrared cameras with intelligent AI tech can count passengers in each coach, effectively measuring flow rates insights and helps suggest the best section to board.
Infrared cameras with intelligent AI tech can count passengers in each coach, effectively measuring flow rates insights and helps suggest the best section to board.
Advanced Ticketing
Advanced Ticketing
In-app payments by tapping your phone at the entry gate for a smooth metro experience.
In-app payments by tapping your phone at the entry gate for a smooth metro experience.
Amenities
Amenities
List of amenities available at each station, such as restrooms, food outlets, and Wi-Fi availability.
List of amenities available at each station, such as restrooms, food outlets, and Wi-Fi availability.
Language
Language
Offer multiple language support to cater to a diverse user base.
Offer multiple language support to cater to a diverse user base.
Notifications
Notifications
Timely notification so that you are never miss your station.
Timely notification so that you are never miss your station.
BRAINSTORM AND DESIGN
BRAINSTORM AND DESIGN
Information architecture, wireframes and high fidelity design
Information architecture, wireframes and high fidelity design
Conceptualizing the ideas
Conceptualizing the ideas
Information Architecture of the entire application
Information Architecture of the entire application
Initial Wireframing concepts
Initial Wireframing concepts
PRESENTATION
PRESENTATION
from concept to applause
from concept to applause
Based on analyzing the research conducted and prioritising the pain points, we will be adding the proposing the following features to be inculcated into the app
Based on analyzing the research conducted and prioritising the pain points, we will be adding the proposing the following features to be inculcated into the app
MORE WORK
MORE WORK
Check out my other projects
Check out my other projects
Design System
Rizzle Design System
A scalable and reusable design system that brought visual consistency, sped up design-dev handoffs, and empowered teams to build faster with fewer decisions.
A scalable and reusable design system that brought visual consistency, sped up design-dev handoffs, and empowered teams to build faster with fewer decisions.
Design System
Bluestar - Fleet Management Software
An all-in-one digital platform that streamlines vehicle bookings, driver allocation, expense tracking, payroll, and invoicing to optimize fleet operations efficiently.
An all-in-one digital platform that streamlines vehicle bookings, driver allocation, expense tracking, payroll, and invoicing to optimize fleet operations efficiently.
hello
hola
salut
prego
namaste
ni hao
olá
ciao
s̄wạs̄dī
hallo
Hey, thanks for scrolling all the way till here! Let's have a chat? I am open to collaboration and opportunities.
Just say hi!
yashvardhanbhardwaj@outlook.com
YASHVARDHAN
Bhardwaj
Copyrights 2025. All rights & wrongs reserved
hello
hola
salut
prego
namaste
ni hao
olá
ciao
s̄wạs̄dī
hallo
Hey, thanks for scrolling all the way till here! Let's have a chat? I am open to collaboration and opportunities.
Just say hi!
yashvardhanbhardwaj@outlook.com
YASHVARDHAN
Bhardwaj
Copyrights 2025. All rights & wrongs reserved